The George Masa Foundation
Providing young people with the tools and resources necessary to engage in creative and impactful strategies for conservation and climate action.
“Less talk, more walk.”
Carrying a heavy, large-format camera into the wilderness, waiting whole days for the perfect shot, and capturing stunning images on film make him a true master of his craft.
Masa was also a conservationist. He is credited with blazing miles of trails that would become the NC/TN section of the Appalachian Trail, was a founder of the Carolina Mountain Club, and is credited with convincing John D. Rockefeller Jr. to contribute the first funds necessary for creating Great Smoky Mountains National Park.
Masa died of tuberculosis in 1933, though his memory lives on at the 5,685-foot peak in Great Smoky Mountains National Park that bears his name: Masa Knob.
