My Story

I am a photographer, conservationist, and guide based in Asheville, North Carolina. My work explores attention, place, and the relationship between people and the natural world.

Over time, my focus has shifted from building campaigns and leading organizations to creating spaces where people can step out of the noise, see more clearly, and reconnect with what matters. I work with leaders, teams, and small groups through curated experiences—retreats, workshops, and select speaking engagements—designed for clarity, reflection, and meaningful conversation.

This work is shaped by years of experience in strategy, communications, and leadership. As the founder of the George Masa Foundation, I have worked to engage young people in conservation through photography and storytelling. With the Carolina Mountain Club, I maintain a section of the Appalachian Trail and contribute to a broader culture of stewardship and shared responsibility. As a trustee of the Blue Ridge Parkway Foundation, I support efforts to preserve and strengthen one of the country’s most important public landscapes.

My background in photography and storytelling continues to inform everything I do. Through David Huff Creative, I use images to slow attention and help people see the world—and their place in it—with greater clarity.

Earlier in my career, I worked in marketing, communications, and organizational leadership, and served as executive producer of the award-winning film Country Remedy. I hold graduate degrees from Pacifica Graduate Institute and George Washington University, and a bachelor’s degree from George Mason University.

I have been featured in Backpacker Magazine, The Japan Times, and The Laurel of Asheville.

Today, my work sits at the intersection of strategy, storytelling, and the natural world—helping people and organizations find clarity and move forward with intention.